PaPrezzo - Custom Made Shoes
Logo & Visual Identity Design
PaPrezzo is a luxury footwear brand specializing in handcrafted, custom-made shoes tailored for elegance and comfort. With an emphasis on Italian craftsmanship and timeless style, PaPrezzo transforms footwear into a statement of individuality.

My role involved the full logo concept and design execution, reflecting this refined essence—balancing sophistication and tradition.
The emblem blends classical flourishes with a modern serif typeface, evoking both artisanal heritage and premium quality. The symmetrical scrollwork was carefully crafted to convey elegance and exclusivity, complementing the brand’s luxurious offerings.
